Monday, June 21, 2010

What is Architectural Rendering?

Some of our longest relationships and biggest clients are with home builders. We create a variety of image types for them but one of the most common requests we get are for Architectural Renderings. This is a fancy way of saying 3D models that look like real photos of buildings, and in this case soon to be built homes. Home builders like having these images to use for design, marketing and sales presentations because these images are exact to scale and are able to depict colors, and the different finishes that will be used. These renderings come in a variety of formats including still images, virtual tours, movie style walk through, interactive floor plans and renovation renderings. These images are popular with new home builders because they clearly show potential buyers the design and final look of a house before the building has begun.

There are a lot of different aspects of rendering that can be discussed so if you would like to read more specifics about a particular aspect let us know and we can blog about it!

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